What is SEO? Understanding Search Engine Optimization
To learn SEO, you must first understand what SEO means. SEO stands for Search Engine Optimization, an acronym derived from its English full name.
As the name suggests, SEO involves both on-site and off-site optimization to improve the ranking of keywords carried by website pages in search engines. This attracts precise user traffic to the website, generating free traffic sources for brand promotion or direct order generation. From this, it is clear how important SEO is for any website!
In the current stage, SEO is no longer just about major search engines. Extensions like Taobao SEO, app optimization, and mobile optimization have become increasingly indispensable in the internet industry. Besides dedicated SEO specialists, professionals in technical, product, design, and operations roles also need to have a basic understanding of SEO knowledge.
The most important work in SEO is divided into three main parts:
- On-site optimization (website structure, content construction, code optimization)
- Off-site optimization (off-site promotion, brand building)
- Data analysis (work data, website data, website monitoring)
In future articles, Dongming will provide detailed explanations of SEO from these three major aspects. Welcome to leave comments for discussion!
Dongming, SEO column mentor at XiaoZ Blog. WeChat: wx5785370, SEO Group: 68973910.