To learn SEO, you first need to understand what SEO means. SEO stands for Search Engine Optimization, which is the Chinese translation of SEO. SEO is derived from the initials of the English full name Search Engine Optimization.

As the name suggests, SEO aims to improve the ranking of keywords carried by website pages in search engines through on-page and off-page optimization. This attracts targeted users to the website and generates free traffic, promoting the brand or generating direct orders. Now you all know the importance of SEO for a website!

In fact, SEO is no longer just about major search engines. The role of SEO extends to Taobao SEO, app optimization, mobile optimization, and so on, which are becoming increasingly indispensable in the Internet industry. In addition to dedicated SEOers, positions such as technology, product, design, and operations also require some understanding of SEO knowledge!

The most important work of SEO can be divided into three parts: 1. On-page optimization (website structure, content development, code optimization), 2. Off-page optimization (off-site promotion, brand building), 3. Data analysis (work data, website data, website monitoring). In the following articles, I will explain SEO in detail from these three aspects. Feel free to leave comments for discussion!

Dongming, the SEO column mentor of Xiao Z's blog. WeChat: wx5785370, SEO exchange group: 68973910.